Hi, I’m Julia!

A woman with wavy brown hair wearing a white top and beige cardigan drinking red wine from a glass outdoors with a lake and hills in the background.

I’ve driven over $25MM in online sales and led DTC strategy for over a dozen businesses, ranging from founder-let estate wineries to multi-million case brands.

Now, I work with founders, business owners, and marketing teams as a strategic growth partner.

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I’m a Wharton School graduate, hold a WSET Level 3 Award in Wines with Merit, and have worked with Master Sommeliers - meaning I speak both business AND wine.

Favorite Wine Destinations

  • Empty wine glasses and water glasses on a table set near a large window with scenic outdoor view.

    Tasmania

  • Nighttime view of a landscape illuminated with numerous colorful LED lights creating a vibrant, glowing field pattern, with silhouettes of trees in the distance under a dark sky.

    Paso Robles

  • Sunset over rugged coastal cliffs with green vegetation and modern buildings in the background. The calm sea with a few yellow buoys in the foreground.

    Catalunya